IIBA Workshop




Do the advancements in Digital worry you as a business analysis professional? Do you realize exactly what will be expected of a business analyst in the digital future? How would you adopt and adapt to the digital future? What business analysis skills will you need to master to execute digital engagements?

In this workshop, find out how business analysis can help rethink customer experience, business models and digital strategies.

This workshop offers a real-life case-based experience for participants to learn and apply digital best practices and discover the core competencies needed for executing digital engagements. Participants will have the opportunity to practice their business analysis skills to discover unaddressed customer needs, formulate business strategies, analyze market forces and design customer experience and challenge the existing business models in the movie production and exhibition space.

Ken_IIBA Ken Fulmer, President & CEO, International Institute of Business Analysis
Prior to joining IIBA, Ken was a Management Consultant and IT Executive Advisor. He was formerly CIO at Delek US and the Chief Technology Officer at Sunoco, Inc.- a Fortune 500 Oil Company. Ken had been with Sunoco for over 25 years, in various positions within the Information Technology field. Read More
Ashish Mehta, MD – India & APAC, Global Thought Leader, International Institute of Business Analysis
Ashish Mehta is a seasoned leader with over 23 years of experience in leading global IT consulting and business analysis practice. A recognized thought-leader in the business analysis, Ashish has worked with clients globally to establish highly effective Business Analysis and IT Consulting disciplines, enabling the delivery of solutions to business and technical problems. Ashish leads IIBA’s Global Thought Leadership initiative to ensure relevance of business analysis in fast paced business and technology environment. Ashish is a Certified Business Analysis Professional (CBAP®) and a Certified Six Sigma Black Belt. Read More
Praveen Praveen Udupa, Co-Author
Praveen brings 17 years of rich experiences in all facets of Business Analysis and Design Thinking. Praveen is a Certified Business Analysis Professional (CBAP®) from International Institute of Business Analysis (IIBA®) and Certified Professional in Requirements Engineering (CPRE) from International Requirements Engineering Board. Read More
Ananta Mahapatra, Program Manager, India Programs and Global Thought Leadership IIBA®, Co-Author
Ananta is a business analysis practitioner with over a decade of experience in business strategy, IP development, digital and IT solution development in Financial Services, Insurance, Health and Life Sciences domains. Ananta is a Certified Professional in Requirements Engineering from International Requirements Engineering Board (IREB) and a member of International Institute of Business Analysis(IIBA®). Read More
Key Takeaways:

  • Understand the key differences between traditional and digital business analysis
  • Learn how to apply the digital business analysis best practices
  • Get an appreciation for competencies needed to execute digital engagements
  • Apply BABOK® tools and techniques effectively in digital context